I have been asked what social media plan template I use by several colleagues and students. Here is one that I found online and have modified for my own use. It is a great jumping off point for social media practitioners.Social Media planYou are welcome to use it and I am happy to share but I would love a shout out or link to my blog in exchange. Remember me when your CEO gives you a raise! :)
REVISED 8/21/12:
Some folks have 'kindly' pointed out that the linked social media plan above is from Marketo and have (very unkindly) call me some nasty names for 'stealing' it. The reality is, yes, I used Marketo's plan as inspiration for my social media plan. I also used several other companies. At the time, I could not recall their names. However, when I uploaded it to my blog, I attached the wrong link. The above link was to a PDF version of Marketo's plan. That is not the plan I use. In the rush of everyday life, I neglected to check the link and it has existed for over a year on my blog mistakenly attributed to me. For that I am deeply sorry.This has given me the opportunity to present to you an updated version. My previous version was focused a lot on content delivery companies (which is what my Masters thesis was on) however, I am doing less of that these days. Here is my actual, real, and current template and plan which I use in my social media adventures.
Updated Social Media Plan
Thank you all for your interest and visits!