So Facebook is finally rolling out the new Timeline feature for personal pages. It's very exciting and I am sure will piss off a few people. The people over at Facebook have a nice tutorial here - Introducing Timeline - on how it all works.So I moved my profile over today and one of the neat features is the cover photo. In addition to your profile picture, which stays as your avatar around the site, you have a large photo at the top. It's a neat feature that I have been playing with but I think it will still need some tweaking from the Facebook folks. You can't resize your photo in Facebook, just drag it to move it. So if it is a large picture you will end up cutting some of the picture off... which led me to edit some pictures to fit nicely. Another challenge is that it seems that no matter how high quality your picture is, it still comes out a bit grainy and pixelated.Okay, back to the size issue. So the size for the cover photo is 840 x 310 pixels. It's short and long but you can do it. I made a few examples of how to utilize this new feature. Currently, I have one up for the holidays... in fact, it is the image I used for my holiday cards. I made another to promote my blog. I made two more from cool pictures that I took in Israel. Some people have been getting very crafty with theirs and maybe I will try that out as well.Here is a great blog for Photoshop users on how to layout your cover photo and integrate your profile picture - TechXT .Also Mashable offers a great tutorial and ideas on this new option as well - Mashable.Below are a few of my new cover photos for Facebook. If you want to get Timeline before the major roll out on December 22, find a friend with it and it gives you the option to switch over. Do be aware, Timeline does change some of the privacy settings. Check the activity log and other places for your settings and ENJOY!
HackerPocalypse 2011 - The Lesson
If you would like to start this journey with me by reading part one, HackerPocalypse 2011 - The Story, please feel free.So yesterday, I told you the emotional parts, the sadness and sorrow of the losing 10+ years of email and memories. Today I am going to talk technical. If this has happened to you, here are the things you need to know.First of all, though I am a very savvy web person, I think I was the victim of a spam email. It looked like it was coming from Google. It was identical to their emails. It was about security. They didn't ask for my username and password, just told me about some security features. I checked the reply to address and it looked right. I clicked on the link in the email and it took me to (what looked exactly like) a Google page. It asked me to login to my email and then said I had updated my security settings.Looked totally legit but I think that is the only possible way they got my login information.I jumped out of bed when I was made aware about the situation (more on that here) and took action immediately. When I couldn't login to my account, I contacted Google and reported it. This caused the hackers to not be able to log back in. It is important to read ALL the steps first and try to follow them in order because you may give the hackers a chance to hack again if you don't. Many of these steps may only be Gmail centric since I am not familiar with other programs.
- Contact Gmail or your email provider. Get passwords reset and changed. Make it clear that you do not have access and believe you were hacked. The hackers set up my fail safes (security question, default phone number to text password to, and secondary email account) to their information.
- Once you gain access, in Gmail there is a little button on the very bottom right of the page. It says this:
Last account activity: 10 minutes agoDetails
- The "Details" is the button. Press that and a record of where you are logging in comes up. Chances are, they are using something to cloak their location. Don't try to catch them here. Just press: This account does not seem to be open in any other location. However, there may be sessions that have not been signed out. Log out from all other sessions. This will force the hackers out if they are still in your account.
- The next step is to go to the mail settings. Press the button for Forwarding and POP/IMAP. Most likely they created a new reply to address. It should look a lot like your real address but be on ymail, hotmail, etc. I think they choose ymail since if you are reading fast, it looks like gmail.
- IMMEDIATELY disable the forwarding. They set it to forward all incoming mail and delete them from your inbox. Save changes at the bottom.
- Now that you have kicked them out of your email, let's do some damage control. Look in the trash folder for all your email that was dumped. I am pretty sure they have written a program to dump all into the trash.
- Find the emails they sent to your contacts. They "bcc'd" everyone but you can still see the names. DO NOT USE YOUR CONTACT BOOK YET. Copy and paste those names into an email and let everyone know you are not in Madrid or London, you have not been held up at gun point, and it's your call if you want to tell them to send you money or not... ;)
- Once you have sent those, it's time to recover email. In the trash, press the check box at the top of the navigation, you know, so it selects all. Once all 100 emails in the trash are selected, a little piece becomes highlighted under the navigation. It says, All 100 conversations on this page are selected. Select all xxx conversations in Trash. The second part of this is a link. If you click it, you will select all emails in the trash. I highly suggest just doing that to save your emails. I could not save mine, please save yours!
- Click the Move To button and move them all to your inbox. If you have utilized filters/folders, you can easily archive those back. You will have to trash some and save others. This will be, most likely, tedious but better than losing everything like me!
- You can do all that later, it will take time. For now, you are good. We have more to do.
- Be sure you change ALL of your passwords. Do not make them all the same. Sorry, it's for your own good. Change characters, change numbers, change cases... make them different! In my case, they had logged onto my Facebook so I knew they had more information.
- Make it a little complicated to be safe. Like your password could be HacKersSucK'2011 or hackersSUCK_2011 or hackerSuck/2011 or hacker$$uck'1969 ... lots of options to use random characters. Get creative but jot it down in a safe, non-web, place.
- Now, here is where they really get nasty. Remember in number 5 when I said not to use your contact book yet? Yeah, well there was a good reason. I didn't notice this until 7 or 8 hours into the clean up of my mess. Those jerks messed up my contact list! They used a program to add the tiny word "in" after every email address... all 500 of them! Had I not used the "copy from the BCC" method, I would have sent a bunch of emails and gotten them all bounced back. This is why my instructions to you are important and purposeful.
- Gmail has a nice feature where you can restore you contacts to a previous point. I restored mine to the night before the hacking and voila! All fixed. Easy enough but not top priority when you get hacked.
- P.S. What I mean by the word "in" appended to your emails, all my contacts looked like this: SuzyQin@blankmail.com when her real email would have been SuzyQ@blankmail.com. Devilish suckers, huh?
I hope this hard earned education of mine is helpful to people out there. Please, leave me a comment and tell me if this information helped you out of a hacking situation. I just think these people are the lowest of the low. Fine, email our friends, they aren't stupid enough to think we went on a surprise vacation to Madrid but to systematically destroy our electronic storage? Unconscionable. So inhumane and truly shows people with a lack of morals and care for anyone but themselves.If you haven't yet, and would like to read the story of my experience (and not just my tips and lessons) please read my blog here: HackerPocalypse 2011 - The Story
HackerPocalypse 2011 - The Story
Here is the first part of a two-part story. This is the story of HackerPocalypse 2011.I am a savvy online person. I can spot scams a mile away. I debunk chain letters and forwards. This scam was so insidious that I was caught in its web. If I was caught, you could be too. This first part is the story of what happened, the next blog will be about how to prevent it and what to do when it happens to you. As my cousin said, "There are two kinds of people in this world. Those that have been hacked and those that will be."It was 5:30 in the morning on a Thursday. I was coming off a rough week. We had three events that week. The lead up was harsh. 60-70 hour work weeks. Coming home only to sleep, change and go back to work. I was busting tush. We got to unwind after the last event on Wednesday with a few adult beverages and afterwards I headed home. I was beat. So extremely exhausted. I finally went to bed around 10:30. I fell into bed totally wiped out.At 5:30 in the morning I started getting texts. One eye open, I noticed the name and decided I would go back to sleep. Why the heck would he be texting me at 5:30 in the morning? Whatever, check it later. I had tossed and turned all night... my brain never fully shutting off. I just wanted my last 2 hours of sleep... I wasn't to get them.Next was a text from my brother on the east coast. Weird. He rarely texts and never this early. What is going on? With one eye open I see the words "email" and "robbed." I close my eyes. "Was Ronin robbed? Did I get an email? Is my little brother okay?" I am starting to realize I won't be able to go back asleep when the next two texts come in. Both from a local friend. I put together that the first two texts were friends on the east coast but this was close to home. Why was Eric texting me at 5:45 in the morning? Seriously, dude... I'm sleeping.I open both eyes to read this one... "Your personal email has been hacked - change your password ASAP!"I sit bolt upright. WHAT?I try to access my email on my phone. Last email received: 2:17 a.m.It is now 6:07 a.m. and I can't access them. In just about 4 hours, they locked me out of my email.I am half awake, dizzy with the vertigo I try to avoid by not sitting bolt upright from a prone position, made worse by my confusion and exhaustion. I try accessing everything from my, what now looks like an extraordinarily tiny, iPhone screen.Dude. Seriously? I stumble to my living room put my computer on the floor and stretch out. Lights are still off in an attempt to fix the problem and still catch some zzzzzzz's... 5 or 10 minutes later these exact words cross my mind, "Not Likely."This is going to be harder than I expected. I can't access any of my gmail accounts. Eric sends me the text of the message to my work account. This is the first time I see what all 500 of my contacts (friends, family, work acquaintances, strangers who emailed me once, businesses) saw...
HiMy regrets for this sudden request, I have been involved in a robberyduring my trip to Madrid, Spain. I got mugged and all my belongingscash, mobile phone and credit cards were all stolen at gun point. Ineed your help as am trying to raise some money.I've made contact with my bank but they are not providing a fastsolution. I need you to lend me some money to sort my self out of thispredicament, will pay back once I get this over with.Please let me know if you can assist me in anyway so i can forward youdetails to effect a transfer. You can reach me via email or thehotel's desk phone +3493106____.ThanksTalia--Talia H DavisMarketing Manager*Allied Jewish Federation of Colorado"In the midst of difficulty, lies opportunity." --Albert Einstein"All the world's a stage and most of us are desperately unrehearsed." --Sean O'Casey
That is it in its entirety (with some of the phone number removed so no one contacts them). Did you find this blog because you searched this information? Good. Keep reading and read my second blog about what to do when this happens to you. I found out some tricky information.Well, I imagine it was shocking to the 300 people I saw the day before at a huge event that I had, evidently hopped on a plane, gone to Madrid, gotten mugged at gun point, and emailed them. Shocking how fast the world moves.Now that I have given up sleeping, I have settled in for the long haul. I am in my recliner taking the right steps (again a plug for part two, how to fix this once it happens). I find out that they may be jerks but they are smart and fast. They covered their bases. As I am requesting access to my account (because at this point, I had absolutely none and no obvious way to regain access other than Google intervention) I am Googling the scam. I find records that (duh) this has happened many times before. I let those who have been there, guide me. I learn tips and tricks but I also learn something horrifying... in many of these testimonials the hackers deleted all of their email.WHAT?! Dude, hack my email account my don't destroy my electronic life! Now I am nervous. Will that happen to me or not? Will my emails from my brother who has passed away be safe? The business records I keep in my email? The institutional history I have for various organizations... the horrid memories I, for some sadistic reason, saved in my email.... will they all be gone?I raised this concern to one friend. He laughed it off... this was serious to me. By then it was time for most normal people to get up and the phone was ringing and my Facebook was blowing up. Another dear friend, Mel, who is also a writer, got on with me. When I told her I knew and what I feared awaited me when I had access again, she understood. You see we are both collectors of words. That was a 10 year collection and I feared it was gone.I began changing every password to something different and obscure, praying I could remember all of them. They had access to my bank info, Facebook, etc. In fact, Mel said they had been on my Facebook chat at one point. Everything got changed. Down to my password for this blog. I wasn't going to let these people have anything more than they have taken already.I was granted access to my account again around 8 am. I was scared to see what I would find.Inbox: EmptyFamily folder: EmptyMoney folder: EmptySent folder: EmptyIt was the same in every folder. I had a lot of them.... and a lot of emails. One person online had said their emails were in the trash folder. I checked it. Over 11,000 emails in the trash. WHEW! They hadn't made them disappear forever.First step, passwords all changed.Second step, settings checked.... what's this? They had changed my email to forward every single incoming email to an account they set up - taliah.davis@ymail.com (clearly they didn't know me). I cleaned that up right away. Hackers, you are SHUT DOWN!Third step, I emailed everyone to tell them this:
Well friends and family and acquaintances who I happened to email at any point in my life...You might have received an email from me very early this morning telling you I was in Madrid and needed money. I amA. not in MadridB. not been robbed at gun pointandC. while we are all always in need of money... don't need you to do anything.My email was hacked. Every email that I ever had dumped into the trash for me to try to recover. Please ignore that email and NEVER, NEVER put your password into any website or anything. I can't figure out when or where or how this happened to me but it is becoming all too common.Call this an opportunity for us to catch up. Very sorry for any inconvenience.Best,Talia
It turned out to be a great vehicle for catching up with old friends. Once that as out, I started the process of trying to recover my email.I went to the trash and was saving hundreds of current emails at a time. Then I thought, well the older ones are the more precious so do that first. I got some saved from November to March of this year (the time I was finishing up in Israel and then moving back to Colorado) when, while chatting with Mel online and on the phone with my mothers...BLINKThe trash permanently deleted.I hyperventilated This can't be happening.Gone. All gone.My mother is screaming a million miles away... "Talia! Talia! Talk to me! What happened??"I'm crying hysterically. I tell her that my emails deleted themselves. They must have left a program to do something or were still in the account and saw what I was doing.I used the Gmail feature to force anyone logged in out of the account and cried. My moms tried to console me. I needed to hang up. Several friends were chatting with me and asking what was going on through Facebook or GChat or text message. Most people said, "That sucks."Mel got it.We mourned together for those lost words, sent into cyberspace by the evil hackers.I called my father. He was meeting with another rabbi in Denver that day, unbeknownst to me. He calmed me down. He reminded me that I had the memories of the things I lost but also that it was literally, that day, the start of a new month, Elul. Elul is the last month before Rosh Hashanah and Yom Kippur. It's a time for refreshing and renewing and letting go of the past.These hackers, whom I am tempted to call many nasty names, gave me freedom from the electronic chains that held me to some of my past.Once I did all I could do online, I closed my laptop and crawled back into bed. It was almost 10am. Four and a half hours after this ordeal began with a text message. I took a 20 minute nap and got up feeling refreshed. I dressed and met my father for a rare treat, a lunch together.We talked and he counciled me. Go to your specialists, right? My father is a specialist in sitting in council.My mothers, on the other hand, they called every computer person they ever met or heard of trying to fix this for me.Mel mourned the words with me.Eric told me to get a dirty chai (even though I felt nauseous) and face the day.My brother played it cool and quiet, in his perfect way. Offering support when I needed it but hanging back so as not to overwhelm me.And my dear friend Amanda, who saw me later in the day, hugged me, laughed with me, and reminded me that life goes on.The silver lining of the experience was the number of people who said they would have totally believed it if I ran off and had gone to Israel but Madrid? No way. Another friend said he knew it wasn't true because I would have kicked the mugger's butt first. HA! What great friends!It's been over a week since this happened. I've found that I am missing things that I will never recover but mostly, I am not missing much. I feel lighter. I feel refreshed. I still feel angry but I have moved forward.I know people might be reading this thinking, what a self-indulgent woman. What a waste of a blog or how melodramatic... For me, this was the death of something very important. What I lost in those 4 hours can never be recovered. The words of a brother who died, of friends who have died, memories, scraps of thought to write about forever gone into the dark hole of my brain... gone, never to be seen again.But I hope people can learn from this experience. So HackerPocalypse 2011 - The Lesson (aka part 2) will focus on that. Stay tuned.
Did We Do More Harm Than Good?
As we wrap up the marathon 24 hours of news coverage surrounding the tenth anniversary of September 11th, a question occurred to me.All day I have been watching on and off. DVRing some programs, watching others live. I went to the Colorado Rockies game today and it was full of symbolism and significance. Former military, current military, children, police officers, and firemen. Every conversation surrounded this significant day.As I wrapped up my day watching home videos and other citizen journalism, painstakingly chronically every second of the 102 minutes that changed our country, I found myself crying off and on... yelling at the dispatchers on tv who were telling people to "stay put" in the towers... cheering for the people running from the dust cloud.I finally peeled myself away from the tv to take a shower.In the shower I had a thought... have we done more harm than good? No, stop, don't jump to conclusions. Let me get this thought out.Today we packed every television station with wall to wall coverage of the tragedy ten years ago. Most stations replayed the reel from the day, ten years ago. The minute by minute discoveries. Was this an accident? Was it an explosion? Was it a small plane or a large one? Did a second plane just hit the other tower? Unconfirmed reports from DC and Pennsylvania. Explosion at the Pentagon. Targeting the White House? Terrorists? Accidents? Air Traffic Control problems? Is this war? This spells a change for our airport security.It sometimes felt like they were fortune tellers... I see a man, his name starts with an 'O' and he has a beard... Obadiah? Osama! Yes, that's it.I watched the coverage and remembered almost every word. The way the anchors interrupted each other. The footage of New Yorkers stricken.But did we do more harm than good by packing this day too full with the past images? I do not disagree that these are vitals pieces of our American history. I do not disagree that they should be archived and brought out to be seen often. But what struck me was that here we are, in the Hebrew month of Elul. A time to look back on our past, take stock of our present, and make adjustments for our future.We took time to look back. We have spent 24 hours looking at every angle of this tragedy... but what we haven't done is look at where we are today and what our future holds. Now I know Katie Couric is not a fortune teller and news anchors, no matter how hard they try, they cannot tell us the future... none of us can. But we sure can give ourselves a mantra for the upcoming year, a focal point, an ideal to live up to.One of the boat captains, who saved many lives (by the way, this was the largest water evacuation ever... larger than Dunkirk which was some 300,000 military men over the course of nine days... our tug boats and ferry men got over 500,000 New Yorkers out of Manhattan in less than nine hours), said "I have one theory in life. I never want to say 'I should have.'"This is what today should have been. Divided into three parts.
- The memorial of the events, the reMEMBERING (once again affirming our membership into this most difficult 'club') of those lost and the horror of the day.
- Taking stock of where we are today and noting our growth and the areas where we, as Americans, can still grow.
- Looking forward to the future, deciding who we want to be and how we want to live.
This is the Eluling process. It's a healing process, one that helps us all move forward and take our memories and lessons with us.I fear we lost an opportunity here, a time when so many eyes were trained on the television screens that could help convey this process.
- I remember those lost. I will never forget. The memory is seared into me. I wish all Americans still loved and helped each other like they did that day and for weeks after.
- The events of 9/11 shaped me today. I do not fear death nor destruction because I know when my day will come it will come, thus I must live every day to the fullest. I learned to care for all and not just the people in my circle.
- I never want to say 'I should have.' I want to do my best in this next year to care for all those around me.
The Negative Online Experience
This post is slightly different from yesterday's blog. Yesterday, I talked about a message I received on Yelp in response to some feedback that I left. I pointed out that it was a very positive experience and the business owner genuinely appreciated the feedback and wanted me to come back and try their business again.Today I want to talk about our 24 second attention span/news-cycle and the advent of mean online commenting, either anonymously or through features like Facebook Connect.Have you read any controversial news article online lately? Ever make it down to the comments? I often wish I didn't. For me, it is often an article about a Jewish topic or issue or relating to Israel. The virulent hatred just spews!! It's amazing because I am pretty sure none of those people could say any of that nasty business to a person's face. What's more is that it is rarely constructive or helpful. More often than not, it is close-minded and hurtful comments that, if said aloud in a public place, would shock the living daylights out of you.We pride ourselves on being tolerant and kind to our neighbors... except online. Clearly, this is not a unique phenomenon. We have armchair quarterbacks and backseat drivers... even sofa bobsledders... (that's a reference to my father's favorite episode of Dharma and Greg where the men are watching the Winter Olympics and decide that bobsledding is super easy, even they can do it. So they fly somewhere like Tahoe where there is snow on the ground and attempt to bobsled with a canoe and football helmets... needless to say, it doesn't work out so well.) It is always so easy to criticize someone from behind a keyboard and monitor. You know they can't reach out and hit you but you also feel the bravado of not being faced with any of their realities.The fact of the matter is this - Online commenting is losing it's power because we abuse it. Rather than contributing to the conversation, more often than not, we just want to be a part of it... no matter whether that is positive or negative. People vie for the 'bragging rights' to comment "FIRST" on articles. We trash women for being too skinny, too fat, too ugly, too pretty... Rather than posting constructive comments, we call people nasty names that would have garnered soap in our mouths. And we sit back and judge and make assumptions based on the few facts available to us.The social media culture we live in has only enhanced this. We have shortening attention spans and our news-cycle is 24 seconds rather than the older 24 hour cycle of my youth or the 7 - 14 day cycle of my grandparent's youth. We sit in front of the TV with an iPhone and Macbook while the news is reported and scrolls on the bottom of the screen.And we aren't going to change this culture.This is why we, as marketers, have to be as present as possible in every medium. We have to have our ears to the ground listening to every established service and our minds in the clouds imagining what could be next. In a recent Science of Timing webinar from the great company, HubSpot, we talked about how often and when you should post to Facebook and Twitter. One key rule that I will share here is: you will be forgiven for more on Twitter than Facebook. Post each article at least three times on twitter but only once on Facebook. Otherwise, your followers may block you from their FB news feed but miss you in the noise of Twitter.So we can't change the way people interact online but with the wealth of information out there, we can choose not to look at comments... which is the way I think our society is moving. Some people find such joy in the trolling or arguing but most people ignore it. However, as a marketer, it is important to pay attention to what people are saying in comments and on social media so you can respond appropriately to the genuine comments.Thus completes my series. Hope it was helpful!
Positive Use of Online Feedback
This is part one of a two-part series. Interestingly enough, I have experienced both the positive and negative side of online feedback in the same day! Let's start with the positive and figure out some takeaways.I am very active online and one of my favorite activities is reviewing restaurants and businesses on Yelp. I like to be honest about my experiences both good and bad but I am never nasty. I attempt to provide true and accurate feedback without being mean. I know that the business owner doesn't always feel that way but I have never received a negative or harassing message on Yelp. I have, however, received messages like this one:
Hello Talia,Your review was very fair, and I must say I chuckled a bit reading it. That being said it was frustrating I am sure to come in for a massage and receive a treatment that was poor. The lady you worked with is no longer employed in this clinic. Not based on your review but rather her overall satisfaction rate from clients. She was hired to help out with the busy online promotion and that turned out to be a poor idea. In any event, you were very honest and thanks for being kind with the 3 stars. I would like to make it up to you with a massage on the house with B or S, two therapists who often have great feedback (or try anyone who works in your schedule). We are open until 7:00 and also on the weekends now as well.All the bestDr. L
I tried to be fair in my review and like to sprinkle them with humor. In this case, I had a terrible massage and a bad experience. I hadn't planned on giving them a second chance but with a response like this one, how can you not?Now that is good business. Take the time to know what you customers are saying and where they are saying it and fix the problem. In all likelihood, I will go back to this company and try again. And I may have ended up as a customer for life, if I hadn't recently found the most amazing massage therapist in Denver (Denver Massage Associates). But more than getting repeat service from me, I will stop telling the story of the horrific massage I got where I felt like I was being basted for Thanksgiving and was the least relaxing of my life. Instead I will tell everyone I know about the incredible customer service and follow up I got from a company that didn't have to care. They have good ratings from most everyone else... he didn't have to respond to me.But he did. And that is GOOD BUSINESS.The key in this social media world is follow through and to listen. Listen to what people are saying about your brand. Listen on Facebook. Listen on Twitter. Listen on Yelp. Listen everywhere your customers are. I have had some of my students ask me, "Talia, if I can only pick on social media network to be on, which should it be?" My answer is never simple...The key here is to be listening on all of them. Own your brand name on Twitter and Facebook, even if you don't plan to have a presence. You don't want someone else communicating under your name (see the Heinz example) and you want to know what people are saying for you. Here is my advice to my students:
- Own your name everywhere
- Set up Google Alerts for all the permutations of your brand name, including with qu0tation marks
- Listen to your users and find out where THEY interact
- Be present where your demographic lives
- Always be ready to communicate on a variety of different mediums
- The worst thing you can do, in general, is ignore... especially if there is dissatisfaction with a product or service...
- Offer to fix it, comp it, give them a coupon, etc...
- You have to communicate with them or else you are the "big giant corporation that doesn't care"
So that is social media done right... but remember, you can apply this throughout your organization. It is so rare to get to speak to a person, a happy person is even more rare, these days. Think about the service you would like or you would like your mother to receive... then use that rule for your customers. Sure, you can't stay on the phone with one person for 8 hours... but a little patience goes a long way. So does a little positivity, a smile on your face when you are on the phone or in person and a thank you.I hope this helps! Have a great day!
When to post when... lessons from HubSpot
Here is my Twitter transcript of the HubSpot Webinar I just attended. It was run by @danzarrella and was really fabulous. I really recommend @HubSpotIt's Twitter... so start reading from the bottom...
thdpr Talia Davis - טליה
Blog is at http://taliashewrote.com and I promise to post 32 times a day and email you 20 times a month. ;) #timesci
thdpr Talia Davis - טליה
Thanks for the new follows and blog subscriptions! Looking forward to interacting with you all!
thdpr Talia Davis - טליה
Hey @EXConnection - The most retweetable time for @Exconnection is 12AM on Monday (EST).
thdpr Talia Davis - טליה
@danzarrella do we all have to press play at the same time? #timesci
thdpr Talia Davis - טליה
@danzarrella haha, thanks! #timesci
thdpr Talia Davis - טליה
@danzarrella Super fab webinar! Thanks! I wrote my thesis on content delivery and measurement. Would love to chat sometime about data
thdpr Talia Davis - טליה
The most retweetable time for @thdpr is at 1PM on Wednesday. What's yours? http://tweetwhen.com #timesci
thdpr Talia Davis - טליה
Thanks to @danzarrella for the great information #timesci
thdpr Talia Davis - טליה
http://TweetWhen.com - find most ReTweetable days and times #timesci
thdpr Talia Davis - טליה
@samanthamcgarry yup... and bathing kids... and drinking a glass of wine! :) #timesci
thdpr Talia Davis - טליה
donnacicotte Donna Cicotte
by thdpr
@#TimeSci - FB Shares between 12 a.m. and 3 a.m. work best.
thdpr Talia Davis - טליה
@WendyKinney Same inbox... not necessarily same email.
thdpr Talia Davis - טליה
After dinner is made, kids are in bed. Take some time to think about it #myowndata #timesci
thdpr Talia Davis - טליה
I found that if my audience is moms but they work, I have to think about when they could get to the computer. #myowndata #timesci
thdpr Talia Davis - טליה
@ashleymszeremet I've actually heard weekend and fridays because computer and internet usage goes down. #TimeSci
thdpr Talia Davis - טליה
@CarriBugbee hahaha! True #TimeSci
thdpr Talia Davis - טליה
@MassMarotta right and they aren't consistently successful and give the others a bad name #TimeSci
thdpr Talia Davis - טליה
@JPotestivo Amen. Though you want to... #TimeSci
thdpr Talia Davis - טליה
@odatomarketing Me too... #TimeSci strategist is much more realistic
HubSpot HubSpot
by thdpr
24,000 people have registered for today's #timesci Science of Timing webinar! http://bit.ly/etKZ3B
thdpr Talia Davis - טליה
thdpr Talia Davis - טליה
When Did I Grow Up?
I was listening to NPR on my way home today and they were talking about the passing of Nate Dogg and MP3s (not the same story... just the same broadcast). First they played the song "Regulate" by Warren G featuring Nate Dogg and the broadcaster said, "If you came of age in the 90's... you know Warren G's song Regulate. It's part of the sound track of your life." Yup.[youtube=http://www.youtube.com/v/1plPyJdXKIY&hl]I remember dancing to this at school dances and at parties in the 90's. Then I realized... these kids in college today... they were born in early 90's. My nephew was born in the late 90's... they don't know this stuff. This is the music I will say to my kids, "Mommy used to rock out to this!" And they will say... "Eww mom! Turn on ___ (insert popular musician 10 years from now) and turn off that old stuff." And then I will think, "Kids these days, they don't know the classics... the foundation of hip hop. Back when I was in high school..." Just like my dad did with me and his music from the 60's... I can only hope that my kids enjoy my music as much as I have come to enjoy my dad's (who doesn't love the Beatles!).
Then the next story was about MP3's and how hard they worked to get the music quality the same... but it never was... and it was the first revolution in music recording driven by the consumer. The transition from vinyl to tape to cd was driven by the record companies. I started to reminisce about when I was in middle school and high school when I would buy cassette tapes... Like Michael Jackson's Bad and Beastie Boys and Red Hot Chili Peppers... (I still have those) and the CD revolution, when they were charging $19.99 for a cd and man I was desperate for a diskman. Walkmans weren't cool anymore... and I had to get some cool.
I sat in my car remembering the record shops in Vero Beach and buying concert tickets there (no online TicketMaster). It was just such a different time. Music for me, back then, was about community and interaction. You saw your friends at the record shop. You could still buy vinyl at thrift shops.But somewhere along the lines I grew up. Saturday I will turn 30. I never felt very old (only when my brother hit milestones did I really feel it) and I kinda always thought that I was hip. But the more I think about it, the more I realize that inevitably there is a gap between my generation and this current one. And that is okay. I think I am going to enjoy embracing my status as older and wiser and memory holder of cassette tapes.
Stunning pictures
Recently, my friend posted a link to some amazing pictures that were enhanced using HDR techniques. It has gotten me interested in playing with some of my photos using this technology. I haven't tried yet but here are a few from the site. The Denver image isn't the coolest on the website but it's cool that Denver got included.
And here is another fav... Monaco
You can find more here - Copy and Paste BlogMaybe I will do one of Jerusalem...
The Final and Official Iteration of My Capstone
Well.... here it is folks! The final edition of my Capstone. After an intense 10 weeks of writing and then 4 weeks prior of writing the proposal, it is complete.Here is an excerpt from the paper -
Abstract Social media and inbound marketing have been on the receiving end of muchhype in the past five years. Due to the rapid growth of Internet usage,companies find themselves needing to stay current and develop newmarketing tactics. This is especially true for companies whose product is thecontent they deliver electronically through their Web site. The initial depictionof online social media marketing as an easy and cheap/free solution hasproven to be inaccurate. Many companies find themselves lacking for a wayto measure successes with these new tactics that provides an accuratepicture of the success or failure of their online initiatives. This study surveyedconsumer behavior and evaluated extensive historical analytics with theobject of finding a uniform way to measure success. However, the outcomeproves that as of yet there are no definitive measurement tactics but thereare clear best practices to capitalize on success.
If you are interested in reading it in it's full 57 page glory, use this link - Talia Davis CapstoneI welcome feedback and you are welcome to use parts of it as long as it is attributed to me!